An artist by the name E L L E reached out to Youthquake to create promotional images and t-shirt designs for her upcoming single Hydra.
A full outfit was created with original designs hand-screen printed onto clothing items, including a dyed hospital gown. I creative directed a photoshoot of E L L E wearing the outfit for promotional visuals.
The graphics I designed for the shoot outfit and merchandise were heavily inspired by Greek and Roman mythology.
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/7feb24ff-5de4-4420-9b1e-02f1cf02a8a3_rw_1920.jpg?h=e3c96091ec15537f475dca7667d5acdb)
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/44cf1858-138f-4c73-acb8-80d2d5ed14b4_rw_1920.jpg?h=b0571ffa2e9dc97b097256d13882e925)
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/afc80704-ff30-492a-83f3-3cc0460ba8f5_rw_1200.jpg?h=1c939b85c8a87f1684c8517f1acd6e84)