Logo design and branding for a skincare company. Aura creates crystal-infused beauty products made with natural ingredients. The target audience is the spiritually-inclined Millennial/Gen Z woman. I created the visual identity with this target audience in mind.
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/ea9aad8d-9207-494d-80aa-877714515375_rw_1920.jpg?h=fb3b7d0c020b989dc5ace230fda67549)
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/7bf824ad-cc32-42fe-903d-1d5e079e91ac_rw_3840.jpg?h=9556a45089199c20c7d346cf401d738d)
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/aa5395f5-864e-441c-8caa-a8039dd93c14_rw_3840.jpg?h=b5b048a8951b908623b62ad397736538)
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/bd07feb5-3197-4a82-819d-cb7965b92cac_rw_3840.jpg?h=423beba5df69b1cb201e3165bc5ac3b0)
SAMPLE INSTAGRAM FEED
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/8a67f214-a6b7-4f23-aacd-45569eb61c1c_rw_1200.jpg?h=3e94f9d2e376de4c5927b53622b1fa45)
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/96e4ac82-7959-4ae6-86a3-c6a394b14fc7_rw_1200.jpg?h=9eaa98afdc8f845a52c11b6fd188628d)
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/c175efd3-5dd0-4435-9960-39f51921446d_rw_1200.jpg?h=a51331ef21339a3c2d80c41a78173bd7)
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/a1701f78-7c59-400e-b816-429b687cb80a_rw_1200.jpg?h=585b3ae9a198bcf82442ea8e6aa52997)
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/5cc852a7-38d4-4ddf-9824-d1c4edc55142_rw_1200.jpg?h=f2411c6ec43e4e2e869a95bf7091a7a6)
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/372e6963-7a6b-448d-b0ff-b85eb10e84b3_rw_1200.jpg?h=4a6a3b46ebd766155966883795f6ba83)
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/b2e76387-a57a-4f99-8aab-cf35b226d09a_rw_1200.jpg?h=cd5f3c3d74fbed79fd4110c848001fa6)
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/d01a5557-631e-4d2c-b0f0-bc399c47280c_rw_1200.jpg?h=e2cbcb6dc1ee4768fc29ea2b8e8e826e)
![](https://cdn.myportfolio.com/3523c54d-d437-4aac-9c4a-ae62cddbc490/75cffcd3-c84a-455c-8784-a4316c2f486d_rw_1200.jpg?h=3f1cea52a6b9a689df38fa43a041428f)